One of the disadvantages of developing biofuels companies and products – as opposed to other high-growth industries such as computer hardware, is the requirement that fuels reach parity with gasoline and diesel from day one.
There’s no equivalent of launching computer hardware sold to early adopters at premium prices with high margins, generating cash flow and word of mouth for mass marketing efforts that will be undertaken when costs have been shaved and everyday low prices are possible.
What’s an early stage investor to do, besides suffer the timelines inherent in fuel development?
